1. Put forward design requirements

高端禮品包裝盒設計時需要對品牌標志設計進行一個規(guī)劃，是需結(jié)合企業(yè)經(jīng)營理念和整體營銷戰(zhàn)略，來體現(xiàn)企業(yè)的文化與品牌形象，產(chǎn)品包裝設計直接承擔著企業(yè)與市場、消費者是相連接的，我們的化妝品包裝盒設計、logo設計、保健品包裝設計還是高端禮品包裝設計這些的基本條件就是向客戶提出需求，滿足消費者的需求，如果就連這點需求都不能滿足無疑是失敗的產(chǎn)品設計案例。

When designing high-end gift packaging box, we need to make a plan for the brand logo design, which is to reflect the corporate culture and brand image by combining the business philosophy and overall marketing strategy of the enterprise. Product packaging design directly bears the responsibility of connecting the enterprise with the market and consumers. Our cosmetics packaging box design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo The basic condition of health care product packaging design or high-end gift packaging design is to put forward the demand to customers and meet the needs of consumers. If even this demand can not be met, it is undoubtedly a failed product design case.

2、產(chǎn)品包裝設計定位

2. Product packaging design orientation

要想滿足消費者的需求需要我們對自己的產(chǎn)品進行定位，面對消費者的不同我們要滿足不同階段對于產(chǎn)品設計的需求，我們需要通過各種手段的觀察、訪問、搜集等相關信息，從基礎做起。

To meet the needs of consumers, we need to position our products. In the face of different consumers, we need to meet the needs of different stages of product design. We need to observe, visit, collect and other relevant information through various means, starting from the foundation.

3、新穎的高端禮品盒設計

3. Novel high end gift box design

我們從產(chǎn)品的功能以及書型進行考慮，產(chǎn)品的優(yōu)勢以及功能都有哪些，品牌標志設計可以根據(jù)商品的功能的名稱，可以將商品的寓意通過視覺化的處理運用到我們的產(chǎn)品包裝設計，色彩的運用是所有視覺元素讓人快速可以記憶的一方面，所以我們的logo設計、還是化妝品包裝設計、保健品包裝設計要結(jié)合自己的產(chǎn)品屬性進行選色。

We consider from the function of the product and the book type, what are the advantages and functions of the product, brand logo design can be based on the name of the product's function, the implied meaning of the product can be applied to our product packaging design through visual processing, the use of color is one aspect of all visual elements that people can quickly remember, so our logo design Or cosmetics packaging design, health care products packaging design should be combined with their own product attributes for color selection.